COMPARISON

Holdify vs Building In-House

Calculate the true cost of building and maintaining API key infrastructure versus using a managed solution.

Feature Comparison

FeatureHoldifyDIY Solution
Time to Launch

Initial implementation

30 minutes2-4 weeks
Key Generation

Secure random generation

Build it
Rate Limiting

Distributed rate limiting

Build it
Usage Analytics

Dashboards and reports

Build it
Subscription Sync

Payment provider integration

Build it
Key Rotation

Zero-downtime rotation

Build it
Audit Logging

Complete audit trail

Build it
Ongoing Maintenance

Security updates, scaling

NoneContinuous

Why Choose Holdify

Launch in 30 Minutes

Skip weeks of development. Add a few lines of code and you're live.

Zero Maintenance

No servers to manage, no security patches, no scaling concerns.

Battle-Tested Security

Key generation, storage, and verification built by security experts.

Subscription Integration

Payment provider integration that would take weeks to build yourself.

When to Choose DIY Solution

Full Control

You own the code and can customize everything.

No Vendor Lock-in

Your infrastructure, your rules.

Potentially Lower Cost at Scale

At very high volumes, in-house might be cheaper (but maintenance costs add up).

Cost Comparison

Holdify

Free
$0 150K/month
Pro
$19/month 500K/month
Business
$99/month 2M/month

DIY Solution

Development
$5,000-15,000 One-time
Infrastructure
$50-500/month Varies
Maintenance
$1,000+/month Ongoing

The Verdict

Building in-house makes sense if you have unique requirements or security constraints. For most teams, Holdify saves months of development time and ongoing maintenance.

Frequently Asked Questions

How long does it take to build API key management?

A basic implementation takes 2-4 weeks. A production-ready system with rate limiting, analytics, and subscription sync can take 2-3 months.

What are the hidden costs of building in-house?

Security audits, scaling infrastructure, bug fixes, feature requests, and opportunity cost of engineers not working on your core product.

When should I build my own?

If you have unique security requirements, need features Holdify doesn't offer, or have a dedicated platform team with bandwidth.

Try Holdify Free

150K requests/month free. No credit card required.

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